29 Blog Post Ideas for Agents to Boost Leads and Sales

Slowly but surely, social media has become a quintessential element of success in real estate, and as such should become a fundamental part of every agents’ business model.

Social media not only encourages you to connect with customers but can help boost your leads and sales. According to a study from Emarsys in 2019, 3.5 billion, or 45% of the population used social media daily. As a real estate professional, this can equate to almost half of your clients using social media, meaning that social media is the perfect tool to provide a greater reach for your business.

Accelerated by the effects of the COVID-19 pandemic, technology has rapidly become a tool that agents need to adopt in order to avoid extinction. At the beginning of March, there was an 18% increase in home data usage, which can be directly correlated to the implementation of quarantine and social distancing measures. With virtual open houses becoming more prevalent, and the increase in homes being purchased completely online, social media has become the quickest and easiest way for real estate agents to find buyers and market sellers.

What better way to increase your social media presence and connect with clients than through a blog? Though it may seem intimidating, here are 29 blog post ideas to get you started.

1. Express your opinion on the future of real-estate
2. Highlight the most expensive homes sold in the last 30 days
3. Share beautiful properties currently listed on the market
4. Recommend the best apps for selling a home
5. Index famous people who have bought or sold homes in your market
6. Create and distribute resources for people moving to your area
7. Consider the top myths in real estate — why are they myths?
8. Compare your local market to the national market
9. Review popular restaurants in your market
10. Report on the best schools in your area
11. Map out the best parks in your area
12. Offer insight into your mission statement for your business
13. Talk about your ideal buying and selling experience
14. Tell your clients why you love your market
15. Discuss the current climate of your market
16. Shed light on the fastest-growing businesses in your area
17. Showcase the fixer-uppers in your market
18. Endorse your favorite agents and brokers in the country
19. Deliberate on technology and its direct effect on real estate
20. Disclose important information for first-time homebuyers
21. Highlight local businesses and neighborhood amenities
22. Call out the biggest misconceptions about buying a home for first-time buyers
23. Help your clients approach the idea of downsizing
24. Expand upon tips for military families moving to a new town
25. Provide advice for clients interested in flipping houses
26. Present tips for those interested in buying foreclosed homes
27. Instruct clients on how to buy eco-friendly homes
28. Show off what your community is best known for
29. Share your personal story with your sphere of influence

Prioritizing social media is essential for adapting to today’s real estate environment. Writing blog posts is a simple and personable way to successfully incorporate sharing your expertise into your social media marketing strategy!